Through the line (TTL) advertising simplified

In my previous post, I had explained two advertising execution methods i.e Above the line (ATL) and Below the line (BTL) advertising. This post will be the continuation of the earlier one with the focus on Through the line (TTL) advertising.

Related : ATL & BTL activation simplified

TTL can be defined as the use of mass advertising forming a prospect or customer database, which can be implemented for direct marketing activities. This kind of advertising is an integrated approach, where a company uses BTL and ATL methods in addition to online advertising to reach their customer base and generate conversions.

 

Read More »

Advertisements

Above the line and Below the line activations simplified

ATL & BTL 01

If you are a marketing professional or a student and you are not well versed with current marketing lingo you might miss on opportunities coming in your direction. Two such terms are Above the line (ATL) & Below the line (BTL). Are you aware of these?

I spend a lot of time interacting with marketing students clarifying their concepts of the subject. Particularly, ATL & BTL concept is what I am being asked the most.

Read More »