Through the line (TTL) advertising simplified

In my previous post, I had explained two advertising execution methods i.e Above the line (ATL) and Below the line (BTL) advertising. This post will be the continuation of the earlier one with the focus on Through the line (TTL) advertising. Related : ATL & BTL activation simplified TTL can be defined as the useContinue reading “Through the line (TTL) advertising simplified”

Above the line and Below the line activations simplified

If you are a marketing professional or a student and you are not well versed with current marketing lingo you might miss on opportunities coming in your direction. Two such terms are Above the line (ATL) & Below the line (BTL). Are you aware of these? I spend a lot of time interacting with marketingContinue reading “Above the line and Below the line activations simplified”