Law of Leadership – Souq.com and Flipkart.com

Every marketing professional is fascinated by a marketing guru. In my case, the list is  long but I would name 3 of my most favorite marketing gurus – Philip Kotler, Al Ries and Seth Godin. In this post, I will be focusing on learning from a well-known book “22 Immutable laws of Marketing” by AL Ries & Jack Trout.

Al Ries and Jack Trout coined the 22 laws that act like guidelines in any industry. This will be a series post, covering brands from India and GCC region. My aim in this blog post is to check if the laws still stand the test of time.

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MBA passed out and still struggling for placement?

As students approach their final semester in college or university the question that makes them restless the most is whether they will get placed or not? If this question isn’t answered for them it can do more harm and even result in a depression.

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If you are a student in your final semester or a placement head or even an experienced professional and you are looking for opportunities to step into the corporate world this post will be helpful for you. I am writing this post for MBA / Post Graduate students in mind but students from other fields like medical, engineering can also benefit from these ideas.

I have a keen interest in teaching and I hope these ideas benefit students all over the world. Since last two years, I have been directly and indirectly been part of the education sector and this has helped me to come up with these ideas that will help you or your institute to get the desired placement.Read More »

Can movies be termed as Brands?

 

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I might fall into a niche category of people who are just not interested in GOT. Now, if you don’t know what GOT stands for you are one of us 🙂 GOT is Game of Thrones.

As a marketer, it is of vital importance to know what is the current THING in the market. We may not like something (in my case it is GOT) but what if our customers associate themselves with it and want to be known by it? This is where most marketing professionals take a hit, they don’t listen to their customers (including myself at times).

The current season of Game of Thrones sparked a curiosity in me which resulted in a question “Can movies / web series be termed as BRANDS?” The question looks very simple but you don’t get a clear answer to it. In this post of mine, I have tried to answer this question based on the comments I received on one of my post on LinkedIn and my observations over the period of time.

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9 best ad campaigns that define Out of Box creativity

It will be an understatement to say that marketing has seen a paradigm shift in last five years. In a recent interview Brian Fetherstonhaugh – Chairman & CEO of Ogilvy One Worldwide shared his thoughts on the paradigm shift in marketing. He stated in his interview that

The traditional Marketing Mix i.e 4P’s of Marketing has now changed to 4 E’s of Marketing which is From Product to Experience, From Place to Everywhere, From Price to Exchange and From Promotion to Evangelism.

Read more about the new 4E’s

In last five years I have come across many campaigns which can be termed as BEST marketing campaigns but for my readers I have pruned it to 9 best marketing campaigns that define out of box creativity. The list is as follows:

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After all What is a brand?

What is a brand

During my post graduation days, the one topic which really got my interest was Brand Management. I remember the first day of my Brand Management class the faculty addressed the class with a question “What is a BRAND”?

The answer was more of a bookish definition. Before I share what a brand means to me let me first share what some great marketing gurus have to say about BRAND.

Philip Kotler

A brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor – Phillip Kotler

David Ogilvy

A brand is “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” – David Ogilvy

Al Ries

“A brand is a singular idea or concept that you own inside the mind of a prospect.” – Al Ries – Author of Positioning: the Battle for Your Mind

Sergio Zyman

“A brand is essentially a container for a customer’s complete experience with the product or company.”  – Sergio Zyman, Author of The End of Advertising As We Know It

Seth Godin

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over anotherSeth Godin

The way I define brand is : It is the sum total of experiences one has with a product or service of a company over a period of time.

A brand can be broadly classified into three types:

1) Product Brand

2) Service Brand

3) Personal Brand

The way I define brand is It is the sum total of experiences one has with a product or service of a company.

P.S: A brand is definitely not Russell Brand :p