Paper Boat – a brand with strong positioning , packaging and engagement

How often do you come across a brand which you would like to relate yourself to? On my recent trip to Southern India, I came across this new beverage brand known as Paper Boat produced by Hector Beverages. The first impression I had about this one was “VERY COOL” If you take a close lookContinue reading “Paper Boat – a brand with strong positioning , packaging and engagement”

Flipkart got a slice of Ambush Marketing from Snapdeal

The eCommerce buzz in India is at its peak and two players that are setting the rules of the game are Flipkart and Snapdeal. It will be an understatement to say Indian eCommerce industry has emerged as the new sunrise industry in last five years. A joint study by ASSOCHAM – Deloitte showed that theContinue reading “Flipkart got a slice of Ambush Marketing from Snapdeal”

WOW Popcorn – watch out for a brand in making

In 2013 Economic Times reported that Popcorn industry in India has fatter margins than Bollywood movies. Puzzled? Despite a 56% Customs duty on quality imported corn (mostly sourced from the United States of America), the two major popcorn players in India are  Agro Tech Food, which has India rights for American company Con Agra’s ActContinue reading “WOW Popcorn – watch out for a brand in making”

RUOSH luxury shoes – The brand with a bold statement

While flipping towards daily newspaper Times of India (TOI) I came across a print ad of newly launched shoe brand called as RUOSH. This brand is the first from the house of Sara Suole Pvt Ltd. This luxury shoe brand is a  Bangalore based company and has been into Indian shoe market for almost aContinue reading “RUOSH luxury shoes – The brand with a bold statement”