Flipkart got a slice of Ambush Marketing from Snapdeal

The eCommerce buzz in India is at its peak and two players that are setting the rules of the game are Flipkart and Snapdeal. It will be an understatement to say Indian eCommerce industry has emerged as the new sunrise industry in last five years. A joint study by ASSOCHAM – Deloitte showed that theContinue reading “Flipkart got a slice of Ambush Marketing from Snapdeal”

Paradigm shift in the Marketing Mix – 4P’s out 4E’s in

Rarely you will come across a marketing professional who is not aware of the 4P’s of Marketing. These P’s were first coined by Jerome McCarthy in 1960. But this was made famous by an American professor known as Dr. Philip Kotler in his book “Principles of Marketing”. I personally have one copy of 2009 editionContinue reading “Paradigm shift in the Marketing Mix – 4P’s out 4E’s in”

Cadbury Perk and Nestle Munch in race to be the market leader

It is not because of its marketing but because of its confused state. The chocolate industry in India was valued at INR 58bn (USD 966mn) in FY 2014,  and has been growing at a CAGR of 15% over the last three years. Two brands that have given stiff competition to each other to gain maximum marketContinue reading “Cadbury Perk and Nestle Munch in race to be the market leader”