MBA passed out and still struggling for placement?

As students approach their final semester in college or university the question that makes them restless the most is whether they will get placed or not? If this question isn’t answered for them it can do more harm and even result in a depression. If you are a student in your final semester or aContinue reading “MBA passed out and still struggling for placement?”

9 best ad campaigns that define Out of Box creativity

It will be an understatement to say that marketing has seen a paradigm shift in last five years. In a recent interview Brian Fetherstonhaugh – Chairman & CEO of Ogilvy One Worldwide shared his thoughts on the paradigm shift in marketing. He stated in his interview that The traditional Marketing Mix i.e 4P’s of MarketingContinue reading “9 best ad campaigns that define Out of Box creativity”

Paper Boat – a brand with strong positioning , packaging and engagement

How often do you come across a brand which you would like to relate yourself to? On my recent trip to Southern India, I came across this new beverage brand known as Paper Boat produced by Hector Beverages. The first impression I had about this one was “VERY COOL” If you take a close lookContinue reading “Paper Boat – a brand with strong positioning , packaging and engagement”

Flipkart got a slice of Ambush Marketing from Snapdeal

The eCommerce buzz in India is at its peak and two players that are setting the rules of the game are Flipkart and Snapdeal. It will be an understatement to say Indian eCommerce industry has emerged as the new sunrise industry in last five years. A joint study by ASSOCHAM – Deloitte showed that theContinue reading “Flipkart got a slice of Ambush Marketing from Snapdeal”

Paradigm shift in the Marketing Mix – 4P’s out 4E’s in

Rarely you will come across a marketing professional who is not aware of the 4P’s of Marketing. These P’s were first coined by Jerome McCarthy in 1960. But this was made famous by an American professor known as Dr. Philip Kotler in his book “Principles of Marketing”. I personally have one copy of 2009 editionContinue reading “Paradigm shift in the Marketing Mix – 4P’s out 4E’s in”

Nestle Maggi Ban: The noodle brand in soup

May 2015 will be remembered a problematic month for one of India’s biggest brand MAGGI noodles. Maggi is a well established brand of global FMCG giant Nestle and has been operating in India for nearly 3 decades now. The noodle brand turned from a loved one to a controversial one. One of India’s most lovedContinue reading “Nestle Maggi Ban: The noodle brand in soup”

WOW Popcorn – watch out for a brand in making

In 2013 Economic Times reported that Popcorn industry in India has fatter margins than Bollywood movies. Puzzled? Despite a 56% Customs duty on quality imported corn (mostly sourced from the United States of America), the two major popcorn players in India are  Agro Tech Food, which has India rights for American company Con Agra’s ActContinue reading “WOW Popcorn – watch out for a brand in making”

Tata GenX Nano – Perfect example of repositioning

One of my all time favorite Indian car brand is Tata Nano. The Indian automobile sector is one sector which demonstrates different facets of branding. Tata Nano started out in rough waters (relocating the complete manufacturing plant from West Bengal to Gujrat) and has been struggling for many years now. Nano was launched in theContinue reading “Tata GenX Nano – Perfect example of repositioning”

Cadbury Perk and Nestle Munch in race to be the market leader

It is not because of its marketing but because of its confused state. The chocolate industry in India was valued at INR 58bn (USD 966mn) in FY 2014,  and has been growing at a CAGR of 15% over the last three years. Two brands that have given stiff competition to each other to gain maximum marketContinue reading “Cadbury Perk and Nestle Munch in race to be the market leader”