How often do you come across a brand which you would like to relate yourself to? On my recent trip to Southern India, I came across this new beverage brand known as Paper Boat produced by Hector Beverages. The first impression I had about this one was “VERY COOL”
If you take a close look at this brand you see impeccable branding around it. Couple of things to look into it:
The eCommerce buzz in India is at its peak and two players that are setting the rules of the game are Flipkart and Snapdeal. It will be an understatement to say Indian eCommerce industry has emerged as the new sunrise industry in last five years. A joint study by ASSOCHAM – Deloitte showed that the e-commerce business is set to cross $16 billion by the end of 2015.
Rarely you will come across a marketing professional who is not aware of the 4P’s of Marketing. These P’s were first coined by Jerome McCarthy in 1960. But this was made famous by an American professor known as Dr. Philip Kotler in his book “Principles of Marketing”. I personally have one copy of 2009 edition and for me, it is one my favorite books in marketing.
Before I share what the new 4 E’s of marketing are let me first throw some light on our traditional 4 P’s of marketing:
Product : A product can be either a tangible good or an intangible service that fulfills the need of the customer.
Price: The price determination will impact the profit margin, costing, supply and demand.
Promotion: Sharing relevant product / service information to consumers.
Place: An ideal location to sell the product that will convert potential customers to customers.