Law of Leadership – Souq.com and Flipkart.com

Every marketing professional is fascinated by a marketing guru. In my case, the list is  long but I would name 3 of my most favorite marketing gurus – Philip Kotler, Al Ries and Seth Godin. In this post, I will be focusing on learning from a well-known book “22 Immutable laws of Marketing” by AL Ries & Jack Trout.

Al Ries and Jack Trout coined the 22 laws that act like guidelines in any industry. This will be a series post, covering brands from India and GCC region. My aim in this blog post is to check if the laws still stand the test of time.

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Is your institute nurturing Decison Makers or producing Robots?

Every day we take decisions in our lives. Some are correct and some are not. Our correct decisions help us move forward in life and our wrong ones help us introspect our lives ( what did just happened?). I think both are necessary for a progressive career.

On the same topic, I started reading a book called as “Lead with Story” by Paul Smith and I am already captivated by it. This book has several stories and the one thing common in all of them is decision makers.The story that impressed me the most (so far) is a man known as Rasoul Madadi.

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Planning to start or take up franchisee of a preschool or school?

One of my favorite role model El-Hajj Malik el-Shabazz aka Malcolm X once quoted

“Without education you aren’t going anywhere”.

For any nation to progress, the government of that country has to focus on two E’s – Economy and Education. In my post, I will talk about education and the strategies that preschool and higher schools can implement to reach their goals.

Marketing for Preschool

After spending good amount time into education sector I have come up with some crazy ideas for preschool and schools (few are really crazy ones). If you are planning to start your own preschool or looking for a franchisee you need to keep in mind the below points before starting your own venture.

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