How often do you come across a brand which you would like to relate yourself to? On my recent trip to Southern India, I came across this new beverage brand known as Paper Boat produced by Hector Beverages. The first impression I had about this one was “VERY COOL”
If you take a close look at this brand you see impeccable branding around it. Couple of things to look into it:
The eCommerce buzz in India is at its peak and two players that are setting the rules of the game are Flipkart and Snapdeal. It will be an understatement to say Indian eCommerce industry has emerged as the new sunrise industry in last five years. A joint study by ASSOCHAM – Deloitte showed that the e-commerce business is set to cross $16 billion by the end of 2015.
Housing.com, a real estate property search portal that has been in the news for more wrong reasons than good. I assume more visitors visit the site to know about its CEO Rahul Yadav than to know more about the offering of Housing.com. On the other side, there is No Broker (www.nobroker.in) which has been working actively in the Indian real estate to change the rules of the game. Read More »
While flipping towards daily newspaper Times of India (TOI) I came across a print ad of newly launched shoe brand called as RUOSH. This brand is the first from the house of Sara Suole Pvt Ltd. This luxury shoe brand is a Bangalore based company and has been into Indian shoe market for almost a decade. It started as a seller (distributor) of luxury shoe brands like ESPRIT, Kenneth Cole, Louis Philippe and few more. Sara Suole Pvt Ltd decided to enter the Indian shoe market with its own brand with a decade of experience behind its back. If you analyze, the company did the right thing by coming up with an in-house brand. Some might feel they are late entrant on the flip side some might feel its right time to enter as the Indian retail scenario is changing rapidly (thanks to eCommerce boom). At present, the brand is being sold via both formats i.e traditional retail outlets as well as online eCommerce shopping portals like Amazon.in , Jabong , Flipkart , etc.