Law of Leadership – and

Every marketing professional is fascinated by a marketing guru. In my case, the list is ┬álong but I would name 3 of my most favorite marketing gurus – Philip Kotler, Al Ries and Seth Godin. In this post, I will be focusing on learning from a well-known book “22 Immutable laws of Marketing” by ALContinue reading “Law of Leadership – and”

Through the line (TTL) advertising simplified

In my previous post, I had explained two advertising execution methods i.e Above the line (ATL) and Below the line (BTL) advertising. This post will be the continuation of the earlier one with the focus on Through the line (TTL) advertising. Related : ATL & BTL activation simplified TTL can be defined as the useContinue reading “Through the line (TTL) advertising simplified”