How Lays could have co branded with the movie SHOLAY 3D (the idea that couldn’t reach the cinema hall)

  Every individual working in the advertising domain would like to be remembered for one breakthrough campaign in his/her lifetime. Same was the case with me when I started my career in advertising field after completion of my post graduation. As an amateur¬† marketing professional¬† straight out of college, I was bubbling with ideas. IContinue reading “How Lays could have co branded with the movie SHOLAY 3D (the idea that couldn’t reach the cinema hall)”

Above the line and Below the line activations simplified

If you are a marketing professional or a student and you are not well versed with current marketing lingo you might miss on opportunities coming in your direction. Two such terms are Above the line (ATL) & Below the line (BTL). Are you aware of these? I spend a lot of time interacting with marketingContinue reading “Above the line and Below the line activations simplified”

Is your institute nurturing Decison Makers or producing Robots?

Every day we take decisions in our lives. Some are correct and some are not. Our correct decisions help us move forward in life and our wrong ones help us introspect our lives ( what did just happened?). I think both are necessary for a progressive career. On the same topic, I started reading aContinue reading “Is your institute nurturing Decison Makers or producing Robots?”