MBA passed out and still struggling for placement?

As students approach their final semester in college or university the question that makes them restless the most is whether they will get placed or not? If this question isn’t answered for them it can do more harm and even result in a depression.

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If you are a student in your final semester or a placement head or even an experienced professional and you are looking for opportunities to step into the corporate world this post will be helpful for you. I am writing this post for MBA / Post Graduate students in mind but students from other fields like medical, engineering can also benefit from these ideas.

I have a keen interest in teaching and I hope these ideas benefit students all over the world. Since last two years, I have been directly and indirectly been part of the education sector and this has helped me to come up with these ideas that will help you or your institute to get the desired placement.Read More »

Can movies be termed as Brands?

 

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I might fall into a niche category of people who are just not interested in GOT. Now, if you don’t know what GOT stands for you are one of us 🙂 GOT is Game of Thrones.

As a marketer, it is of vital importance to know what is the current THING in the market. We may not like something (in my case it is GOT) but what if our customers associate themselves with it and want to be known by it? This is where most marketing professionals take a hit, they don’t listen to their customers (including myself at times).

The current season of Game of Thrones sparked a curiosity in me which resulted in a question “Can movies / web series be termed as BRANDS?” The question looks very simple but you don’t get a clear answer to it. In this post of mine, I have tried to answer this question based on the comments I received on one of my post on LinkedIn and my observations over the period of time.

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