5 Marketing tactics that preschools and schools can implement

In my last post, I explained what are the criteria and influencing factors for selecting a preschool or school Click here

In my this post I will share 5 marketing tactics for preschool and schools to achieve short term goals:

Marketing tactics for school

  • Below the Line (BTL) activation: Your school can run BTL activities in the selected geography by way of events or activities. For example, An event in the mall on a festive day. Remember your goal is to generate leads by brand awareness.
BTL Activation for schools
Mall Promotion

Pro Tip: Any event or activation implemented in a mall should be on a festive day or on a weekend.

Related post: Above the line & Below the line advertising simplified

  • Above the Line (ATL) activation: As ATL caters to masses, it will consume most of your marketing budget. If you are chain then you should try for Radio or newspaper ads but if you are startup then you should consider newspaper ads in a local newspaper, hoardings in areas of your TG.

ATL promotion

Pro Tip: In your communication make sure you have a “call to action”. For example, Give us a missed call to be part of #FunLearning. This will help you measure your ROI.

  • Society Tie-Ups: This is one of the most successful ideas in marketing your school. Make a list of all the societies which you feel your TG resides. The next step is to get the permission (which is the hardest) from these societies to conduct an activity that will be beneficial for children and parents. Remember your objective is to generate leads and brand awareness.
Society Activation for Preschools
Breast cancer Awareness in Societies

Pro Tip: Plan an activity which will connect parents. For example, “Breast Cancer awareness” or “Seminar for Expecting Mothers” or “Best out of waste for kids”.

  • Mascot for school: If you haven’t got a mascot for your preschool or school, get it right away. Your mascot will be a crowd puller in places like gardens, societies, parks, etc.

Promotional activity for schools

Pro Tip: Get a sky dancer Mascot and use it frequently in evenings.

  • Flash promotion: This is the cheapest form of promotional activity that you can consider for your school. Promotional activities like newspaper inserts, pamphlet distribution, Do Not Disturb cards on doors with your school branding, Bookmarks, etc.

Low budget promotion

Newspaper Inserts as promotion

Pro Tip: If you are an established brand do not use this frequently as it will dilute your brand. On the flip side if you are a startup increase the frequency.

In my next post, I will share strategies that can be used to achieve school’s long-term goals

One thought on “5 Marketing tactics that preschools and schools can implement

  1. […] In the last decade, India has witnessed a humongous growth in education sector. This growth is led by first generation entrepreneurs attracted by the huge opportunity and market size of this sector. The sector has its own characteristics that one must consider while developing a long term strategy. Before I share the strategies have a look at Planning to start a preschool or school? and 5 marketing tactics for preschool and school […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s